Bhaavya Roy – Can You Walk Us Through a Favorite Editorial or Campaign You’ve Shot

 One shoot that stands out to me was an editorial for a high-fashion magazine, set in an old, abandoned mansion,” says Bhaavya Roy, her voice soft with nostalgia. “We had this incredible space—cracked walls, overgrown ivy crawling through the windows, and dim, mysterious lighting that felt like something out of an old fairy tale. It was the perfect backdrop for the collection I was shooting, which had this ethereal, dark romanticism to it.”

Bhaavya recalls the concept she developed for the shoot: “I wanted the images to feel timeless, but also a little haunting. The juxtaposition of the opulent, yet decaying mansion with the flowing, luxurious fabrics was meant to tell a story about beauty that transcends time—how fashion, like art, can remain striking even as it ages.”

The models were styled in pieces that ranged from elegant gowns to structured, tailored suits, each outfit carefully chosen to enhance the mood of the space. “The garments needed to feel alive in that environment. I chose designs with movement, fabrics like chiffon and silk, so they would catch the air and the light in interesting ways. Every piece was meant to feel like part of the narrative.”

When it came to the technical side of things, Bhaavya used a combination of natural and artificial light. “The natural light was limited, but we had large windows, so I worked with what little sunlight filtered through to create long, dramatic shadows. I supplemented that with soft artificial lighting, using diffusers to make sure the light felt soft and atmospheric. I wanted the images to feel alive, almost like they were breathing.”

The biggest challenge, she recalls, was dealing with the weather. “The mansion was unheated, and the temperature dropped quickly as soon as the sun went down. We had a small team, and we were working with models who were wearing light fabrics in freezing conditions. But even that added to the energy—we were all in it together, trying to capture something raw and beautiful, despite the challenges.”

The resulting editorial was nothing short of magical. “The final images were exactly what I had envisioned. There was this beautiful tension between the strength of the clothing and the vulnerability of the setting, and it really captured the essence of the story we were telling. It felt timeless—like a moment suspended in time.”